Read the plain-language summary of this Policy
Find Better Food, Inc., doing business as PairMe (the “Company,” “we,” “us,” or “our”), is committed to protecting the privacy of individuals who use the PairMe mobile application (the “App”). This Privacy Policy (“Policy”) describes the Personal Information we collect through the App, how we use and share it, and the choices available to you.
You can access and interact with the App in many ways, including from a computer or mobile device. This Policy applies regardless of how you access or interact with the App. Depending on how you interact with the App, we may provide additional information about how we use your Personal Information via notices on the App or direct communications with you. Unless we tell you otherwise, any additional information will apply in addition to what is described in this Policy.
Please read this Policy carefully. If you do not want us to collect, use, or disclose your Personal Information in the ways described in this Policy, please do not use the App or provide us with your Personal Information. By using the App or providing us with your Personal Information, you acknowledge that we may use your Personal Information as described in this Policy. If you have questions about how we collect, use, protect, disclose, or otherwise process Personal Information, please contact us at info@pairme.wine.
1. PERSONAL INFORMATION WE COLLECT
Our primary goals in collecting Personal Information are to provide and improve the App, to conduct our operations, to communicate with you, and to enable visitors to our Website and App to navigate them easily. When we refer to “Personal Information” in this Policy, we mean information that identifies, relates to, describes, or is reasonably capable of being associated with a particular individual. “Personal Information” does not include publicly available government records or information that has been de-identified or aggregated so that it cannot identify a specific individual.
1.1 Categories of Personal Information. Depending on how you use the App, we collect: (i) Menu Photos, meaning photographs of restaurant menus and wine lists that you take using the App’s camera feature; (ii) if you choose to create an account (which you can do only by signing in with Apple or Google; we do not use passwords), the account identifier and email address we receive from the provider (Apple may provide a private relay email address) and, if the provider shares it, your name; (iii) taste preferences that you enter in the App; (iv) ratings and feedback you submit on recommendations; and (v) Usage Information, as described in Section 3. If you use a microphone button in the App, your phone’s own speech-to-text feature converts your speech to text; no audio is sent to us, only the resulting words if you choose to save them. Menu Photos are sent to our servers and read by a third-party service provider, as described in Section 5.2.
1.2 Menu Photo Retention. We retain the wine and menu information we extract from your Menu Photos so it does not need to be recreated for other users who visit the same restaurant. We do not use facial recognition and do not knowingly retain a Menu Photo that contains a face; we delete the original Menu Photo after we extract this information from it.
1.3 No Sale of Data; No Third-Party Ad Tracking; No Payment Processing. We do not sell your Personal Information. We do not process payments through the App. We do not use third-party advertising or ad-tracking technologies. PairMe provides wine recommendations only; no purchase of alcohol or any other product occurs through the App, and the Company does not facilitate any such purchase.
1.4 Usage Information. We may collect information about the devices that access or interact with our Website and App (“Usage Information”), which may include: (i) device information, such as the IP address, operating system, browser type, language preferences, and device identifier; (ii) information about interactions with our Website or App, such as links clicked, pages or screens viewed, access and session times, and email interaction information; (iii) information about Internet and network activity; (iv) information automatically collected by cookies and other technologies; and (v) any other information a computer or mobile device automatically sends when connected to a website or online application. Usage Information, by itself, generally does not identify a specific individual. If we link Usage Information with Personal Information, we will treat the linked Usage Information as Personal Information in accordance with this Policy. We record activity in the App ourselves, such as the screens you reach and the wines presented to you. The App does not include a crash-reporting tool, but we keep server error logs. Our hosting provider logs IP addresses for security purposes; we do not collect your location or use IP addresses to determine it.
2. HOW WE COLLECT PERSONAL INFORMATION
2.1 Directly From You. When you engage with us in connection with the App, such as creating an account, signing up to receive communications, or otherwise interacting with us, we may ask you to provide certain Personal Information. We will specifically indicate what Personal Information is required.
2.2 From Third-Party Services. We may obtain information about you from third-party sources, including the Internet, offline sources, social media platforms, advertising or marketing platforms, service providers, and other public or commercial sources (collectively, “Third-Party Services”). When you access our Website or App through certain Third-Party Services or share our content via such services, you authorize us to collect, store, and use information we receive from those Third-Party Services in accordance with this Policy. We may combine information received from Third-Party Services with information we obtain about you in connection with the App.
2.3 From Other Third Parties. We may obtain Personal Information about you from Third-Party Services through or in connection with the App, including our business partners, service providers, third parties on whose behalf you interact with the App, and other authorized third parties. We may also obtain Personal Information about you from others that refer you to us.
3. HOW WE COLLECT USAGE INFORMATION
We collect Usage Information in a variety of ways. Some Usage Information, such as the IP address of the device attempting to access our Website or App, is necessary for us to make the Website or App available. Other Usage Information helps us improve the App. This section describes the primary ways we collect Usage Information.
3.1 Sites. When you access our Website or App, our systems automatically record Usage Information that your device sends whenever you visit a website or use an online application, including information about how long your device is connected and what activities it engages in while connected.
3.2 Cookies. We may automatically collect information using cookies: small data files stored on your device by a website or online application. Among other things, cookies help us improve our Website and App and your experience. We use cookies to see which areas and features of our Website and App are popular and to understand usage patterns. We use only first-party cookies, served directly by us to your device, which are used only by us to recognize your device when it revisits the App. We do not use third-party analytics or advertising cookies. For more information about cookies, visit https://www.allaboutcookies.org.
3.3 Other Tracking Technologies. We may collect information using web beacons, clear gifs, pixel tags, or similar technologies. These electronic images may be used on our Website, App, or in emails we send. We use these technologies to deliver cookies, count visits, understand usage, and observe data on email delivery, open rates, click rates, and other information.
3.4 Do Not Track Signals. We have not yet developed a response to browser “Do Not Track” signals and do not change our data collection practices when we receive such signals. We will continue to evaluate potential responses in light of industry developments and legal changes.
4. HOW WE USE AND DISCLOSE PERSONAL INFORMATION
We use and disclose Personal Information we collect for various purposes in connection with the App. This section describes the primary purposes for which we use the Personal Information we collect. We do not sell your Personal Information, as “sell” is defined under applicable state privacy laws, which may include disclosing Personal Information to a third party for monetary or other valuable consideration. We do not process payments through the App, and no purchase of alcohol occurs through the App.
4.1 Operational Uses and Disclosures.
We may use and share your Personal Information for the following purposes:
- to fulfill any purpose for which you provide your Personal Information or that you specify;
- to present our Website and App and any changes or updates to them;
- to notify you about changes to the App or policies;
- to present content and fulfill our business purposes;
- to provide customer service, including responding to your comments or questions;
- to carry out our obligations and enforce our rights arising from any contracts we have entered into with you; and
- to the restaurant or venue where you tap Present, which receives a record of that table: the date and time, the dishes ordered, the wines presented (with unit and price), any ticket or table number the restaurant’s staff adds. The restaurant may also see ratings in anonymized form.
4.2 Sale of Business; Bankruptcy. In the event of a merger, acquisition, bankruptcy, or other sale of all or a portion of our assets, we may transfer or allow third parties to use information we own or control, including Personal Information. Except as ordered by a bankruptcy or other court, the use and disclosure of all transferred Personal Information will be subject to this Policy. Any Personal Information collected after such a transfer may be subject to a new privacy policy adopted by the successor entity.
4.3 Protective Disclosures. We reserve the right to preserve and disclose Personal Information that we believe is necessary to: (i) comply with any court order, law, or legal process, including to respond to any government or regulatory request; (ii) enforce or apply our Terms and Conditions and other agreements; and/or (iii) protect the rights, property, or safety of the Company, our employees, our users, and others.
4.4 Targeted Advertising. We do not use third-party analytics or advertising tools in the App or on our Website. We record activity in the App ourselves, such as the screens you reach and the wines presented to you, to understand how users interact with the App, monitor usage, identify technical issues, and improve our products and services.
We do not use the activity we record to sell your Personal Information or to provide third parties with your Personal Information for targeted or cross-context behavioral advertising.
Where required by applicable law, we will provide appropriate notice and obtain consent before using technologies that require consent, and we will honor applicable choices and opt-out rights.
Nothing in this Section is intended to limit any rights available to users under applicable privacy laws.
4.5 Use of Anonymized Information. We may use and disclose aggregated information about the uses and performance of the App, and information that does not identify any individual, without restriction.
5. THIRD-PARTY PERSONAL INFORMATION COLLECTION
Third parties may collect information from or about you through your use of our Website and App. This section describes the different categories of third parties that may do so.
5.1 Linked Third-Party Content. Any links to other websites, applications, or third-party content on our Website and App are not an endorsement of, or representation of affiliation with, that party, and we are not responsible for the content, privacy, or security policies and practices of any third party. We encourage you to read the privacy policies applicable to any third-party websites or content you access.
5.2 Service Providers.
We use the following service providers to operate the App and our Website, and they may receive Personal Information as needed to provide their services: Railway (server hosting); Vercel (Website hosting); Anthropic (reading Menu Photos and drafting pairings); Apple and Google (sign-in); and Sentry (server error monitoring). We do not use third-party analytics or advertising tools.
6. MANAGING YOUR PERSONAL INFORMATION
We offer you several choices with respect to how we use your Personal Information. This section describes the mechanisms available to you to control the Personal Information we use about you in connection with the App.
6.1 Contacts and Updates. If you want to update Personal Information you have provided, update your preferences, control communications we send you, or otherwise contact us about your Personal Information, please email us at info@pairme.wine. You can change your taste answers in the App at any time. You may also request a copy of your Personal Information, including your history in a file, by emailing us.
6.2 Communications. For email communications you receive from us, you may opt out by following the unsubscribe instructions contained in most email messages. Your preferences will be processed promptly, though this may take several days. Opting out of email communications applies only to marketing and promotional emails and does not apply to communications sent for non-marketing purposes, including communications about your orders and other interactions with the App.
6.3 Account and Data Deletion. If you have an account, you may delete your account and all Personal Information associated with it at any time from within the App (Profile > Settings > Delete account), and the deletion takes effect immediately. You may also request deletion by emailing us at info@pairme.wine. When you delete your account, we delete your account, your taste answers, and your sign-in links, and we revoke Sign in with Apple access. The restaurant’s record of what was presented to a table stays with the restaurant and is no longer linked to you. Deletion is subject to backup retention schedules and any retention required by applicable law.
6.4 Interest-Based Advertising. We do not use Personal Information to deliver targeted or interest-based advertisements, and we do not permit third parties to collect or use Personal Information through the App for interest-based advertising. If you have questions about advertising-related processing, you may contact us at info@pairme.wine.
7. SECURITY OF YOUR PERSONAL INFORMATION
7.1 Security Measures. We are committed to protecting the security of your Personal Information. We maintain commercially reasonable safeguards to maintain the security and privacy of Personal Information we collect and use in connection with the App. Nevertheless, there is an inherent risk in the use of email and the Internet. Your Personal Information may be intercepted without our knowledge or consent. We cannot guarantee the security of any information you disclose online, and you do so at your own risk.
8. DATA RETENTION
8.1 Retention Periods. We retain Personal Information only for as long as necessary to provide the App and fulfill the purposes described in this Policy, unless a longer retention period is required by law. You may request deletion of your Personal Information at any time as described in Section 6.3.
9. AGE RESTRICTIONS
9.1 Legal Drinking Age Restriction. The App recommends wine and is intended for use only by individuals who have reached the legal drinking age in their jurisdiction of residence, which is twenty-one (21) years of age or older in the United States (or the applicable legal drinking age or age of majority, if higher, in your jurisdiction of residence). We do not knowingly collect Personal Information from anyone who has not reached the applicable legal drinking age. If we learn that we have collected Personal Information from anyone who has not reached the applicable legal drinking age, we will take appropriate steps to delete this information. If you are a parent or guardian and discover that your child has submitted Personal Information to us, please contact us at info@pairme.wine .
10. INTERNATIONAL TRANSFERS
10.1 Transfer of Data. Personal Information collected through the App may be stored and processed in any country in which we or our affiliates, suppliers, service providers, or agents maintain facilities. By using the App or otherwise engaging with us, you expressly consent to any transfer of Personal Information outside of your country, including to countries that may not have been assessed as having adequate privacy laws. We take steps to ensure that our affiliates, suppliers, service providers, and agents comply with our privacy standards regardless of their location.
11. U.S. STATE PRIVACY RIGHTS
11.1 Privacy Rights. Depending on your state of residence and subject to applicable law, you may have certain rights regarding Personal Information that we collect and process about you. These rights may include the right to:
- confirm whether we process your Personal Information;
- access Personal Information we maintain about you;
- correct inaccuracies in your Personal Information;
- request deletion of Personal Information, subject to applicable exceptions;
- obtain a copy of certain Personal Information in a portable format;
- opt out of targeted advertising, the sale of Personal Information, profiling in furtherance of decisions that produce legal or similarly significant effects, or other processing activities as provided by applicable law; and
- appeal our decision regarding a privacy-rights request where such appeal rights are required by law.
11.2 Exercising Your Rights. To submit a privacy-rights request, please contact us at info@pairme.wine. We may take reasonable steps to verify your identity before processing a request and may deny requests where permitted by applicable law.
11.3 Authorized Agents. Where required by applicable law, authorized agents may submit requests on behalf of individuals. We may require proof of authorization and identity verification before responding to such requests.
11.4 Non-Discrimination. We will not discriminate against an individual for exercising any privacy rights provided under applicable law.
11.5 Changes in Applicable Law. Because privacy laws continue to evolve, the rights described in this Section may be supplemented, modified, or replaced as necessary to comply with applicable federal, state, or local privacy requirements.
12. UPDATES TO THIS POLICY
12.1 Revisions. From time to time, we may revise this Policy to reflect changes in the App or to ensure that this Policy complies with applicable laws. We reserve the right to update and revise this Policy at any time in our sole discretion (available at www.pairme.wine/privacy-full). Your continued use of the App means that you accept and agree to this Policy as amended or revised. You will know if this Policy has been revised since your prior visit by referring to the Effective Date at the top of this page.
13. CONTACT US
13.1 Contact. We welcome your questions, comments, and concerns about privacy. Please email us at info@pairme.wine with any questions or feedback pertaining to our privacy practices.